Speaking at Ehab Kaoud and Mark Sich from Ford talked through the challenges and opportunities presented by reinventing the F-150 as an electric vehicle
The move towards electrification continues to present opportunities to revive and reinvent famous nameplates and none more so the F-150 Lighting. Billed as Ford’s Truck of the Future, the Lightning captures the direction of travel for icons of the ICE Age. Ehab Kaoud and Mark Sich from Ford shared their thoughts on how to reinterpret an ICE vehicle for an electrified world, the opportunities and challenges presented by the shift to an EV platform, the interior design and UX strategy, how far to push the boundaries within a conservative segment.
To watch this recording please SIGN IN or REGISTER FREE
By signing-in or registering to watch you consent to receiving further information from us about this livestream and other related news, insights, intelligence and events. You also agree for us to share your contact information with our livestream partners and sponsors who may contact you about their related products and services. For more information about how we use your data and your opt-out rights, please see http://ultimamedia.com/ultimamediapp.pdf
Magna’s exterior design chief Larry Erikson chats with CDN’s Abel Sampson to announce the brief of the 2022 Magna’s Global Bold Perspective Award
From luxurious family car to Bugatti-beating powerhouse – our expert panel discuss potential directions of evolution for the SUV
In an era of sustainable design, the use of traditional materials is under the microscope and OEMs across markets are exploring the potential of new virgin materials that have a lighter impact on the environment. At Car Design Dialogues, an expert panel from across a variety of creative disciplines compared notes on how to design sustainably
