The commercial grade of the full-sized pickup is one piece of Ford’s ambitious new plan for business owners
Ford’s best-selling F-150 pickup truck is going electric, with the first deliveries expected to begin this spring. The blue oval’s stalwart workhorse in its BEV incarnation will deliver up to 300 miles of range and offered in four trim levels — perhaps the most important of which is the Pro model, aimed at the commercial segment, which accounts for a significant portion of Ford’s F-150 sales. We don’t write much about commercial vehicles here at CDN, and while it may not seem glamourous, fleet and business sales are often the bread-and-butter for most manufacturers, so it’s crucial to get the design right.
“Commercial customers have very different needs, but most manufacturers sell watered-down versions of retail vehicles,” Ford President Jim Farley told us recently at a presentation in Sonoma County, in California’s wine country. Instead, he says, the F-150 Pro was designed from the ground-up with toughness and ability in mind. Ford chief designer for trucks Ehab Kaoud spoke with CDN about designing for the commercial buyer.
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
As the all-electric Renault 5 E-Tech breaks cover at the 2024 Geneva Show today, we can share details from our private visit to Renault’s Technocentre design studio in early February, with head of design Gilles Vidal in charge of the show-and-tell
Car Design News looks at some of the design stories that may have gone under the radar over the last week, including news from BYD, Karma, Kia, Lancia, Nissan, Peugeot and more
EV carmaker Xpeng is getting into the flying car game with its new brand Xpeng AeroHT, revealing not one but two different vehicles slated for production
