From luxurious family car to Bugatti-beating powerhouse – our expert panel discuss potential directions of evolution for the SUV
The success of SUVs has been remarkable story, but one could argue it has also brought an aesthetic homogeneity. As the segment proliferates, fresh thinking is needed. Can designers’ harness electrification, new technology and materials to reinvigorate the segment? An expert panel discuss potential future design strategies.
“The whole point of an SUV is to take away all the compromises that a consumer needs to make,” said Derek Jenkins, vice president, design, Lucid Motors. “They can use the vehicle any way they like, and have this awesome experience. The challenge as a designer is what the darn thing will look like, and how we make the design of the vehicle express its diverse capabilities and attributes.”
To watch this recording please SIGN IN or REGISTER FREE
By signing-in or registering to watch you consent to receiving further information from us about this livestream and other related news, insights, intelligence and events. You also agree for us to share your contact information with our livestream partners and sponsors who may contact you about their related products and services. For more information about how we use your data and your opt-out rights, please see http://ultimamedia.com/ultimamediapp.pdf
Magna’s exterior design chief Larry Erikson chats with CDN’s Abel Sampson to announce the brief of the 2022 Magna’s Global Bold Perspective Award
In an era of sustainable design, the use of traditional materials is under the microscope and OEMs across markets are exploring the potential of new virgin materials that have a lighter impact on the environment. At Car Design Dialogues, an expert panel from across a variety of creative disciplines compared notes on how to design sustainably
An expert panel, including Lucid’s VP of Design Derek Jenkins, examines the rapidly rising expectations of the automotive consumer and what designers can do to meet the challenges posed
