CDN
Digital advertising specifications

 

 

Website banners

 

Leaderboard advert

  • 970x250px & 320x100px & 468x60px
  • HTML5 ZIP bundle format (one bundle per banner size above)
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

MPU advert

  • 300x250px & 300x600px
  • HTML5 ZIP bundle format (one bundle per banner size above)
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

Wallpaper advert (home page take over)

  • Photoshop template file provided upon request
  • GIF or JPG format (animated GIF recommended)
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

 

 

Newsletter advertising

 

Newsletter banner

  • 600x100px
  • JPG format (no animated GIFs)
  • max file size 200KB
  • URL link to client website or product page
  • Banner should include a clear call to action

Plus

  • 300x250px
  • HTML5 ZIP bundle format
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

Newsletter text advert

  • 600x400px thumbnail image, JPG format (no animated GIFs), max file size 200KB
  • headline text (10 words)
  • summary text (35 words)
  • Call to action text (2-3 words)
  • URL link to company website or product page

 

 

 

FUEL emails

 

Required

  • Subject line (6-10 words)
  • Super subject line (6-10 words)
  • Company logo, 100px height, JPG format, max file size 200KB

Plus

  • Email copy as an HTML file

Or

  • 600x300px hero image, JPG format, max file size 200KB
  • Email body copy - 100-200 words
  • A clear call to action to drive clicks
  • URL link to company website or product page
  • 1 or 2 additional supporting images (optional), JPG format, max file size 200KB

 

 

 

Video promotion

 

Required

  • Link to the video hosted on YouTube or Vimeo
  • Video title (10 words)
  • Video teaser text (20 words)
  • Video intro text (40 words)
  • 600x400px thumbnail image, JPG format, max file size 200KB
  • URL link to company website or product page

 

 

 

Whitepaper promotion

 

Whitepaper download page

  • The whitepaper / report (PDF file)
  • 600x400px thumbnail image, JPG format, max file size 200KB
  • 780x520px promo banner including whitepaper title and “download now” call to action, JPG format, max file size 200KB
  • Whitepaper title
  • Teaser text (40 words)
  • Intro text (150 words)
  • 1x 780px wide supporting image to include on website page, JPG format, max file size 200KB
  • Exact company name, business address and contact email to include on CDN & Sponsor co-privacy policy

 

Plus

 

Newsletter banner

  • 600x150px
  • JPG format (no animated GIFs)
  • max file size 200KB
  • Banner should include a clear call to action to download the whitepaper

 

Plus

 

Promotional e-blast

  • Subject line (6-10 words)
  • Super subject line (6-10 words)
  • Company logo, 100px height, JPG format, max file size 200KB
  • Audience wishlist e.g. company types, job functions, job seniorities, countries / regions (up to 15,000 contacts)

And

  • Email copy as an HTML file

Or

  • 600x300px hero image, JPG format, max file size 200KB
  • Email body copy - 100-200 words
  • A clear call to action to drive clicks
  • URL link to company website or product page
  • 1 or 2 additional supporting images (optional), JPG format, max file size 200KB

 

 

 

Channel partnership

 

Required

  • 1180x326px hero image including company logo + social media icons (LinkedIn, Twitter, Facebook, YouTube, Instagram), JPG format, max file size 200KB (example)
  • 375x600px tower advert with clear call to action, GIF or JPG format (animated GIF recommended), max file size 200KB
  • URL link to company website or product page (for the 1180x326 banner)
  • URL links to company social media channels (for the 1180x326 banner)
  • URL link to company website or product page (for the 375x600 banner)
  • 1-3 1200x628px images (with no logo / text / icons) to use for the LinkedIn ad, JPG format, max file size 200KB

 

Plus

 

Leaderboard advert

  • 970x250px & 320x100px & 468x60px
  • HTML5 ZIP bundle format (one bundle per banner size above)
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action 

 

And

 

MPU advert

  • 300x250px & 300x600px
  • HTML5 ZIP bundle format (one bundle per banner size above)
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

 

 

Social media

 

Pinned post

  • 1200x627px image, JPG format, max file size 200KB
  • 50 words of copy + clear call to action
  • URL link to client website or product page
  • Any # hashtags or @ company tags to be included

 

Poll

  • Poll question, max 140 characters
  • Up to 4 selectable answers, max 30 characters each
  • 50 words of copy introducting the poll
  • Additional 20 words of copy introducing your company + clear call to action
  • URL link to client website or product page
  • Any # hashtags or @ company tags to be included

 

Plus 

 

  • 1200x627px image, JPG format, max file size 200KB
  • 50 words of copy for poll results post + clear call to action
  • URL link to client website or product page
  • Any # hashtags or @ company tags to be included

 

 

 

Job advert

 

  • 600x400px company logo, JPG format, max file size 200KB
    • In a single word document (we can’t accept Excel, PDF or email body copy), with final desired layout / format:
    • 150 words company bio / intro text
    • Job location(s)
    • Each job description, clearly titled
    • Application links / email addresses
  • 1-3 1280x720px supporting images, JPG format, max file size 200KB (these will be placed at the end of the advert in an image gallery)
  • 1x supporting video, hosted on YouTube or Vimeo (this can be placed between the company bio and job descriptions). We cannot accept raw video files.

Upon receipt of materials a first draft will be prepared for approval, with one round of major edits and a final round of minor edits before publishing.

 

 

 

Ad copy deadlines

 

Please submit your creative to CDNadcopy@ultimamedia.com  by the following deadlines:

 

  • Website banners - 5 working days before your campaign start date**
  • Newsletter advertising - 5 working days before your campaign start date**
  • FUEL emails - 5 working days before your campaign start date**
  • Video promotion - 5 working days before your campaign start date**
  • Whitepaper promotion  - 5 working days before your campaign start date**
  • Channel partnerships - 5 working days before your campaign start date**
  • Social media  - 5 working days before your campaign start date**
  • Job adverts  - 5 working days before your campaign start date**

 

** Campaign start date to be prior agreed with your account manager