An expert panel, including Lucid’s VP of Design Derek Jenkins, examines the rapidly rising expectations of the automotive consumer and what designers can do to meet the challenges posed
The automotive industry is facing the most fundamental disruption in the last century. Changes in customer demands, connected to disruptive technologies becoming available, are requiring anyone in the automotive industry to think differently and challenge the status quo.
Driven by this change, the design of the next generation of products in automotive and transportation will be even more critical to win the hearts of the customers.
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