Anthony Lo joined Ford over two years ago as chief design officer. Car Design News caught up with quiet man of design to talk about holistic design, brand experience and why the company hired him in the first place
Anthony Lo has been design boss at Ford for two years now. A tactical hire for the American OEM, the hugely respected Lo is quietly making his influence felt throughout all aspects of design. Car Design News caught up with Lo in Detroit to find out what he’s been up to.
Car Design News: It has been two years with Ford, Anthony. What is your assessment so far?
Anthony Lo: It’s been quite an experience, culturally, learning all about the strength of our company and all the new products that were already ongoing. It is always quite difficult when you join a company with many programmes already running, and then being asked, ’what do you think about this? And then me thinking ‘do I want to say what I really think or should I just say okay?’
There comes a point in the process when you can’t change anything. But I think it took a while to realise that if I don’t say something now, will I be able to stand in front of it and be proud in two or three years time…
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