INTRO

Within ZGH (Zhejiang Geely Holdings) there are many automotive brands offering a diversified range of mobility covering most areas of the market. We support these brands with design studios around the globe with best combinations of skills and experience to aid or sometimes compete in the spirit of competitive collaboration, we believe it brings out the best creative ideas, innovative processes which ultimately makes each of the brands unique and compelling.

This year we have teamed up with CDN to offer multiple chances for all students who get shortlisted to get first-hand experience and mentorship from our teams around the world. The various winners will also get a chance to experience working within a choice of studios, obviously that location may vary depending upon the current state of travel, but we know everyone has unique circumstances and we will try to make the best experience in each case.

We are looking forward to seeing the creative works to tomorrow superstars, visions of futures you may be able to realise one day. As a professional team we embrace ideas from any source. In the last few years, we have had graduate’s themes selected and taken into full successful production. We do not look at the experience or background of the designer or designers when we evaluate a proposal we concentrate on the idea, the creativity, the spark. We can not wait to see yours!

The year 2036 will be the 50th anniversary of ZHG. To mark that future occasion, we ask you to consider creative ideas to fit this 2036 world. There is no need for an electric look anymore as all cars have full electric powertrains for some years. Aliens still haven’t revealed themselves to us and still haven’t bought us kryptonite or shape shifting metals. Autonomous driving is level 5 for the more premium brands. Level 3 is standard on all others. All transport is connected and communicating always. All cars are using sustainable materials and manufacturing is at least carbon neutral. New customer focused features, new body styles/form language and fantastic design to suit are the differentiators.

Take at least two of our brands (One option to create a new one) and create an amazing vehicle design for each one to show how they evolve and how they can collaborate or co-exist. Please illustrate both vehicles with exterior and interior and any features for both. You could rationalise their eco system, battery sharing like a DIY kit that’s lets you use some basic components with specialised parts for different uses, or devices that will talk to each other with a benefit to the owner? If your sports car could talk to your city car what would they arrange for your benefit? Do they have different personalities, or do they share one that moves with you?

THE BRANDS