We go inside Hyundai’s design studio in Namyang, South Korea, and up close and personal with the Hyundai Heritage Pony eV
In 1975, Hyundai started making its first, and subsequently South Korea’s first, mass-produced and exported car. The iconic model has now been reborn. In this special design review, Simon Loasby, vice president of Hyundai Styling Group, sits alongside members of his team to talk through the details of the Pony Heritage eV, covering everything from the retro wheel alloys to the decorative tube lights behind the steering wheel.
“The interesting thing about this project was that management were very hands-off,” explains Loasby. “I kept out of it for the most part. The team looked at our background as they wanted to celebrate the essence of our roots, while also learning from them for the future and models like the Ioniq 5.”
Speakers:
Simon Loasby, Vice President, Hyundai Styling Group
Diana Kloster, Head of Hyundai color team
Hyun Song, Team Manager, Hyundai Interior Design Team 2
Kangmin Yeh, Senior Designer, Hyundai Interior Design Team 1
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