From the Winter 2012/20 issue of Interior Motives magazine: Klaus Bischoff, head of Volkswagen Group Design, tells Car Design News about creating the pivotal new ID.3 electric car
This five-seat hatchback is the start of an all-electric family to be produced in its millions and to include a large saloon, estate, several SUVs, a 21st century camper van, and possibly even a beach buggy and racing car. It was also the vehicle Volkswagen had to make. “We had the diesel [emissions] issue – this was autumn 2015 – and there was a meeting of 42 top managers, of which I was one, to come together over a weekend for a workshop to think about what we do next,” explains chief designer Klaus Bischoff (since promoted to Volkswagen Group head of design). “And our boss, Dr. Herbert Diess, asked me: ‘Bischoff, I want to see an electric family’. We had to do something completely different, to rethink our brand. The result was to create a new Volkswagen with emission-free mobility.”
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