Car Design News speaks to Seat’s head of design about the new Leon – designed to seduce
A ray of sunshine glints off the polished bonnet of the brand-new Seat Leon, which is finished in ‘Desire Red’. Walking around the car, Alejandro Mesonero-Romanos, director of design, explains the key characteristics of the model
“The Leon is a very honest and simple design, but with character,” he says, hovering his right hand along the grooves that sweep across the doors. “The concept of lightness within design is very important, and we wanted it to be sporty. But it is made for a large audience, so we needed to stick to quite a simple and clear design.”
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