Car Design News hears from SEAT design director Alejandro Mesonero-Romanos, on his design inspirations, his personal connection to the SEAT brand, and what the future may hold for the automobile…
(from Car Design Review 6)
My earliest memory about cars was, I think, when I was eight years old and the SEAT marketing department came to my parents’ house in Madrid to film an advertisement for the SEAT 128. One guy explained a little bit about the car, and they let me sit inside. It was like a sports car, a derivative of the Fiat 128. I have that memory still crisp in my mind, of sitting there smelling the new car.
From there I started, in a very natural way, to draw cars.
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