Our concept cars are important, of course, but they are only the visible tip of the iceberg in terms of our design work. Their function is to communicate our vision and to prepare the audience for the change that is coming. In 2019, we will show the first production cars that were initiated under the new design leadership, and there are a lot more on the way. They are evidence of the new ‘sensuous sportiness’ design philosophy for Hyundai, and of the next chapter of ‘athletic elegance’ for Genesis.
Our concept cars are important, of course, but they are only the visible tip of the iceberg in terms of our design work. Their function is to communicate our vision and to prepare the audience for the change that is coming. In 2019, we will show the first production cars that were initiated under the new design leadership, and there are a lot more on the way. They are evidence of the new ‘sensuous sportiness’ design philosophy for Hyundai, and of the next chapter of ‘athletic elegance’ for Genesis.
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