JUDGING:

A panel of distinguished automotive and other designers will evaluate the entries for:

• Relevance to the brief
• Concept originality
• Design value and quality
• Developmental potential
• Presentation and explanation

See our entry guidelines for tips on the best ways of presenting your work.

THE JUDGES PROCESS COMPRISES:

SELECTING THE SHORTLIST:

When you choose your brief, you are now choosing your Judge! If you choose the Geely brief, Geely Judge Guy Burgoyne and his team will assess all the work submitted for that brief and decide on who goes through to the next round.

Remember, at this stage the identity of the student whose work they are reviewing is hidden behind a registration number, so the images and, often crucially, the explanation, are all that can be assessed. The brief-setting judges will then select their top ten designs for that brief. After a period of around three weeks, during which the judges can contact and mentor the students to refine their proposals, the top ten designs then go through to the Virtual Judging round. The best design of each brief becomes the winner of the brief.

SELECTING THE FINALISTS:

The ten entries for each brief go through to the Virtual Judging round. This is where all the Judges come together and place the best work into the set Categories. Entries will be scored by allocating points on the basis of each of the Judges’ rankings. The ten entries with the most points will become the finalists. All the judges will review the designs in the virtual environment in March 2021 for an intensive judging session, debating and agreeing the winners for each category. One of the category winners will then be chosen by the judges as the overall winner – Student Designer of the Year. In the case of a tie, the Chairman of the Judges will choose the winner. The judges may choose fewer than three for the finalists. This year, there will also be eight Brief winners.

THE WINNER IS…

In a night which mixes the cream of the professional design community with the excitement of students, the work of the finalists will be displayed on boards and on screen at the Awards ceremony taking place in April 2021 (subject to pandemic and travel restrictions we will switch to a virtual), during the Shanghai auto show 2021 . The winner in each category and brief will then be announced at the ceremony in Shanghai.