The interior of the new Aston Martin DB12 marks a revolution for the British marque and the start of a new journey (via Interior Motives Autumn 2024 issue)
Aston Martin has been about performance, luxury and craftsmanship for decades, but in recent years it has fallen behind rivals like Bentley, Ferrari, Lamborghini and Porsche when it comes to interiors. It’s something Aston’s design team freely admit, but for the new DB12 they made the decision that this had to change and the results are a revolution when it comes to the British marque’s interior design.
“For many years, the company had under-invested on interiors in multiple ways - design department resource, technology and investment in material change,” director of design at Aston Martin, Miles Nurnberger told Interior Motives. “Around three years ago we made a decision and more than tripled the interior design team.”
It’s impossible to underplay just how big a change that decision means. There’s an element of…
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