Car Design Review X: Stefan Sielaff, Geely

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Geely’s Stefan Sielaff shares his personal approach to design in this exclusive Car Design Review X interview   

My biggest challenge over this past year was to help to ramp up the new fully electric Zeekr brand, which will compete in the top premium-luxury segment. Many things had to happen very quickly at the same time. We had to build up a design and new brand philosophy, while also developing the first products. I also had to carve out a task force, which later became the original Zeekr design team.

Our products now are still derivatives of the Lynk & Co design philosophy, but by the end of the year you will see the first Zeekr model with our next design language. Being human-centric is a very important element of our design, maybe more so than aerodynamics or weight. The human factor is something you have to reflect in the shape. It has to be easy to understand for the customer and be an innovative, authentic product. Soon you will see something completely new, that makes the brand unique. It’s not just about different, but also better.

We have a very young, international design team and it’s…

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