The Vision Neue Klasse is a strong indication of where BMW design is headed, with a real departure from the brand’s current look
Other manufacturers may have consigned the three-box sedan to the dustbin of history, but not BMW. The storied brand from Bavaria not only sees life in the format, but envisions it as a platform for innovation.
Introduced to the media on September 2, ahead of its public unveiling this week at the 2023 IAA Mobility show, the Vision Neue Klasse sedan is a preview of BMW models for 2025 and beyond.
“The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” explains Adrian van Hooydonk, head of BMW Group Design.
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