Carl Gotham heads up SAIC’s London-based design studio. Speaking to Car Design News on home soil at the Goodwood Festival of Speed, Gotham spoke about the significance of the Chinese brand’s debut at what is an increasingly important motorshow on the events circuit.
Car Design News: It’s your first time here as a brand. How has it been?
Carl Gotham: It was a long journey to get here, and it’s been an ambition to have a stand in a more serious entity. We’ve got some great cars here to talk about and having all of our marketing teams from across Europe and China here to experience what this festival is about has been fantastic.
CDN: From speaking to other designers it seems like Goodwood is moving up the hierarchy of motor shows. How do you feel about that – where do you place it?
CG: Yeah, well it’s always been my favorite place to come because
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