Read our interview with Lucid’s design boss Derek Jenkins from Car Design Review 9
It’s broadly understood now by designers what the opportunities with electrification and vehicle architecture look like and everybody’s addressing those in their own ways. I think that will have a natural and somewhat aggressive progression over the next years, and I let that lead how I approach design. That’s part of what good modern design is: taking the technology at hand and exploiting it to the greatest advantage possible for the customer, for design and for functionality. We’re in a magic time in that regard.
What continues to drive us at Lucid is how we bring efficiency into the vehicle from both an exterior and dynamic standpoint and how we create a sense of space throughout. We’re leaning even more towards minimalism now, thinking about how we can we clean things up and get even closer to the essence of the fundamental functionality of the design. Architecture becomes a big driver there, but I think…
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By adding EVs to rental fleets without perfecting the end-to-end experience, brands which claim to be customer-focused have squandered an opportunity to build customer acceptance, writes Ed Niedermeyer
Aerodynamics and approachability were key areas for the design team when creating the new Ineos Automotive Fusilier
This week’s round-up includes news from Audi, Dacia, DS, HiPhi, Lotus, Opel, Renault, VW and Zagato
