Ram’s annual competition aims to tap the creativity of young students and perhaps bring future designers into the industry
Ram is leveraging the creative energy of high school students to put forward their interpretation of the brand’s next-generation electric pick-up truck.
The Drive for Design project has now been running for 11 years straight and is led by VP of design for Ram Trucks, Mark Trostle, who himself won a similar programme back in 1987 – a fair illustration of how contests like these can put students on a path into car design. This remains a focus of the contest for this year, Trostle tells Car Design News.
“The overall…
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