Car Design News is in Milan for the opening of GAC’s new advanced design studio, and there was a surprise appearance from an unexpected concept car
At a private event in Milan, GAC has launched not only a new advanced design studio – its first in Europe – but also a new concept car. Paying homage to its location and northern Italy’s rich history of car culture, the studio’s design team tried their hand at a reimagined Italian sports car of the 1960s. While it is dubbed “Barchetta”, GAC says it is not explicity inspired by the Fiat Barchetta.
Tucked away in the Tortona district of Milan, the studio is surrounded by like-minded creatives and fashionistas. The area was once a bustling hub of industrial activity but in recent years has been revitalised with the presence of boutique PR and graphc design agencies, motorcyle start-ups and footwear brands like Vibram. Car Design News snared a tour of the building and one-to-ones with the design team, so look out for a separate article on that.
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