At the end of 2021, GM announced plans to introduce Ultifi, a new end-to-end software platform that will launch in 2023. 

The platform allows for new and updated content to be pushed into interfaces during the entire course of a vehicle’s lifetime. It will also help GM to react to market requirements faster, and will greatly enhance personalisation for each and every driver and passenger. In this interview, CDN contributor Michael Nash sits down with Sandy Lipscomb, senior manager for GM’s Ultifi design team.

Car Design News: What areas of UX does your team cover?

Sandy Lipscomb: We are responsible for everything from soup to nuts – all the content that exists for every brand, every programme, and every model year. We see everything across the GM family. To make it happen, we have our own research lab and a growing team of strategists, visual designers and product designers. We also have a huge 3D asset team.

There are 136 people in the team at the moment. Our strategy arm is becoming increasingly important as we figure out who our customers really are, and make sure we create experiences to suit customer needs as they know them today, but also needs for several model years ahead.

CDN: What is the relationship like between your team and other teams that work on the interior of the vehicle?