Without spending time in North America or South Korea, you would be forgiven for not yet knowing the Genesis car brand – the luxury arm of Hyundai. The company started its foray into Europe in May 2021 with two models – the G80 sedan and the GV80 SUV. The goal was to bring Korean luxury and a unique driving experience to a new market. Has the newcomer succeeded, and will it become a staple marque in Europe’s car world? We got behind the wheel of the G80 to find out.

The Genesis G80 is somewhat of a shapeshifter. At a first glance, the lengthy sedan is unassuming and subtle, practically going unnoticed when in a busy street full of cars. Its shape and stance are sharp without being dominating, but it doesn’t take long to realise there is something a little special going on here. Proportionally, Genesis have got it spot on with the G80. The long bonnet with the A-pillars pushed back and the overhang at the rear – it’s all very pleasing, and it means that the model looks sumptuous from every angle despite the fact it doesn’t scream “look at me!”