American automotive giant Ford has expanded its design centre in Shanghai to include a clay modelling studio and showroom
Ford has opened a new design centre in downtown Shanghai, underlining the US automotive giant’s commitment to what it calls its ‘China 2.0’ strategy. The new facility extends its existing design studio to encompass a in-house clay model workshop and showroom.
Focusing on vehicles aimed at the Chinese market – the OEM recently unveiled the new Mondeo at the centre – the new facility includes exterior, interior and colour and materials design; digital experience design; design strategy; digital modelling; design engineering; and clay modelling, milling and fabrication.
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