Car design is shrowded in mystery, with brands pedalling an intangible narrative that detracts from the talent and expertise of highly skilled professionals
The role of the designer, be it working on buildings or boats, planes or cars, is shrowded in mystery. Design is considered a complex and indescribable act – the secret sauce used to bring things to life, an untameable and unknowable beast. As a result, the meticulous work that goes into car design can easily be overlooked.
Perhaps one of the reasons for this is the language that surrounds the discipline. We often use words like ”emotional”, “soulful” and “pure” to describe vehicle designs, but would we ever use these to talk about engineering, for example? Absolutely not. For some reason, good design must be done with “feeling”, and therefore these emotive and intangible words are consistently present.
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