Launched in 2004, the Volvo YCC (Your Concept Car) was a landmark in automotive design in that it was created by and all-woman team
I was bemused by the remarks of a few auto industry executives, who were quoted as saying that they found the Volvo YCC was perhaps condescending or even patronising to women. This concept, however, is a serious attempt to conceive and design a car by women for women – and men – the YCC team are convinced that their solution appeals to both genders.
In the seventies, in the infancy of feminism, it was decidedly controversial to point out the differences between men and women. Over the past 10 years, new research has shown marked differentiation in skills and behaviour between the sexes.
“Spatial ability, (judging speed, distance, angles and direction), is located in the right side of the brain for males and is one of their strongest abilities… Research commissioned by a UK defensive driving school showed that men averaged 82% accuracy in reverse parking someone else’s car close to the curb… women scored only 22% accuracy.” Allan Pease in ‘Why Men Don’t Listen, and Women Can’t Read Maps’.
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
The MBUX system in the new A-Class proves quick and responsive, but can’t eliminate a steep learning curve
A look at one of the more controversial Frankfurt concepts...
From nowhere, the revived German brand gave us one of the stars of Frankfurt. We analyse the Isabella concept
